Mystery shopping or a mystery consumer is a tool used externally by market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services. The mystery consumer's specific identity and purpose is generally not known by the establishment being evaluated. Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way, and then provide detailed reports or feedback about their experiences.
EPMS - With 26 years in business, Ellis Partners in Management Solutions (more
easily known as EPMS) is now one of the most recognized management
mystery shopping services available.
The Zellman Group - The Zellman Group is established on a deep foundation in loss
prevention, audit and retail operations. Our six core service areas
radiate from this knowledgebase – Loss Prevention Services, Civil
Recovery, Field Audit, Sales Audit, Employment Screening, and Customer
Service Shopping.
West Group Research - WestGroup Research is a full service market research company based in
Phoenix. As Arizona’s original and largest research firm, we have a
proud history of working with most key government and corporate entities
in the state since 1959. We are now the Southwest’s largest full
service market research firm, serving clients across the nation.
Walmart - Be an Evaluator for Wal-Mart! We are looking for volunteers in the San
Francisco Bay Area to evaluate Wal-Mart’s services and programs, both in
the store and on our Web site. Evaluators will be asked to test new
services and give feedback so that we can improve the services for our
customers.
Video Eyes - BARE International does much more than just mystery shopping. Once you
have obtained your BARE Basics certification and successfully completed a
few assignments you are eligible for continuing education
TrendSource - From inception over 20 years ago, TrendSource has provided first-class
data collection complemented with comprehensive reporting and analysis.
Texas Shoppers Network Inc. - Texas Shoppers Network serves Texas and the nation, going beyond
traditional mystery shopping to give you the information you need to
provide the service your customers expect.
Test Track Network Inc. - Test Track Research is a full service market research firm with a
special expertise in retail research studies. Our experience includes
attitude and usage studies, internet tests, radius and national
telephone surveys, doctor and healthcare provider research, controlled
store tests, distribution & observation studies, sales viability
tests, and instant online reporting of consumer reactions to new product
launches.
In-Touch Insight Systems - Another legitimate and excellent mystery shopping job
Support Financial Resources - Your actual customers or members are the evaluators of your service quality and sales behaviors! This is what enables you to act on data that is real, coming from the real environment and from those you exist to serve.
Outsiders (mystery shoppers that are not
customers or members) simply end up setting the stage for an environment
where your front line staff begins to perform for the recognized
shopper. This is a common and significant obstacle in traditional
Mystery Shopping programs that utilize outsiders to perform shops.
method for finding potential shopping opportunities and to gather further industry knowledge is by monitoring online mystery shopping message boards and forums
ReplyDeleteThat is also a great idea
ReplyDelete